A couple of ladies have asked....how on earth do you get it to cut around the letters like that for popping them out, it's just a matter of a bit of node editing, and drawing in some extra cutting lines, but anyhooo, all the screenshots and info on how I made it are in the Tutorial which you can download in PDF.
This is what the finished cutting file looks like (3 layers) base card, cutting layer, scoring layer, cut your score layer with minimal pressure and a bit slower perhaps on some machines to avoid tearing the cardstock.
You can download the SVG HERE and the TUTORIAL HERE.